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March 1, 2021

Who were the top spirits influencers on Twitter in Q4 2020? – analysis

Based on research from GlobalData's 'Influencer' platform, here's a countdown of the ten most influential Twitter users in spirits during the three months to the end of December last year.

Based on research from GlobalData’s ‘Influencer’ platform, here’s a countdown of the ten most influential Twitter users in spirits during the three months to the end of December last year.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
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10. Kat Kinsman – The US

Senior editor of Food & Wine

9. Mark Gillespie – The US

Host of WhiskyCast podcast

8. Derek Brown – The US

Author of ‘Spirits, Sugar, Water, Bitters: How the Cocktail Conquered the World’

7. Robert Joseph – The UK

Wine critic and analyst for Meininger’s Wine Business International

6. Keith Mahon – Ireland

Founder of The Taste digital magazine

5. Caroline Pardilla – The US

Freelance drinks writer

4. Mike Morales – The US

CEO of Tequila Aficionado magazine

3. ‘MacCocktail’ – The US

Freelance drinks writer

2. Inka Larissa – Italy

Owner of ‘On the Sauce Again‘ website

1. Steve Rush – The UK

Freelance whisky writer

The most-mentioned trends among spirits influencer discussions on Twitter during the three months were ‘whiskey’, ‘cocktails’ and ‘Scotch’. The most-mentioned companies were Diageo, Beam Suntory and Pernod Ricard’s Chivas Brothers Scotch whisky division.

Globaldata’s ‘Spirits Influencer’ platform tracks around 700 leading industry experts and their discussions on the emerging trends, pain areas, new fields of innovation and other popular areas on Twitter.

How COVID is opening up aged spirits to a whole new world – Click here for a just-drinks comment

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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