Analysis

What's in a brand?

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Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

Why water has become more important than wine

Interview - Mark Sandys, Diageo's head of beer

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How do you create a brand? Spend millions on RTD, focus groups, marketing and PR? Or slap a label on a good quality product, light the touch paper and stand back as the orders come flying in?


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