As the COVID-19 pandemic continues, consumer trends columnist Lucy Britner looks at how the crisis will change consumer behaviour.
What are the key consumer trends driving FMCG in 2022?
The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts.
In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance.
Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
by GlobalData
- Gain insight into the 12 most important trends across the FMCG value chain
- See the consumer survey data that underpins these insights
- Learn what early-movers are already doing in terms of NPD and product marketing
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What are the key consumer trends driving FMCG in 2022?
The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts.
In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance.
Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
by GlobalData
- Gain insight into the 12 most important trends across the FMCG value chain
- See the consumer survey data that underpins these insights
- Learn what early-movers are already doing in terms of NPD and product marketing