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December 21, 2021

What Just Drinks said about the soft drinks category – The review of 2021

As we approach the end of the year, we take a look back at how 2021 has treated the global drinks industry. Here are Just Drinks' ten most-read articles written by our soft drinks experts, led by category commentators Lucy Britner and Phil Tappenden, over the last 12 months.

By Olly Wehring

10. How soft drinks brand owners can rise in the fall

Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

A new season, a new soft drinks commentator! Phil Tappenden joined the Just Drinks ranks in September and brought season’s greetings with him.

9. Buzzwords – Cannabis paves the way for new wave of psychedelic soft drinks

In early-August, US Senator Chuck Schumer proposed legislation to legalise marijuana at the federal level, bringing cannabis-infused drinks one step closer to the mainstream. But as herbal highs reach new heights, which ingredients will provide the buzz? And what other highs might be around the corner?

8. How soft drinks is trying to save the world, one bottle label at a time

In a move bound to have marketers convulsing, some soft drinks brand owners took to ditching their labels this year. Phil considered the successes of efforts so far.

7. Sorry, Coca-Cola Co, you’re just not total enough for Monster Beverage Corp

Rumours swirled in November linking Monster to a merger with Constellation Brands, setting up a potential clash with minority partner The Coca-Cola Co.

6. Gen Z, personalisation and the future of functional drinks

There has been much talk of functional drinks since the pandemic hit. But, who’s actually drinking them, what exactly are they drinking and what does the future of the category look like?

5. Does PepsiCo’s alcoholic Mtn Dew pave way for Hard Coke and Hard Pepsi?

The August release of the 5%-abv Hard Mtn Dew felt like a significant landmark in an increasingly blurred beverage world.

4. The food pairing opportunity for soft drinks

From ghost kitchens to more thoughtful on-the-go offers, emerging food trends present big opportunities for soft drinks brand owners.

3. How soft drinks can make the most of the reopening on-premise and foodservice channels

As lockdown restrictions started to lift in markets across the world in May, hospitality venues re-opened their doors or prepared to increase their capacity. Lucy explored how soft drinks brand owners could make sure they get their fair share of the expected boost to on-premise and foodservice sales.

2. The booming e-sports and e-gaming marketing opportunity for soft drinks

One consumer trend to have been super-charged by the pandemic was the e-sports trend. For soft drinks brand owners, argued Phil in November, this presented an opportunity too good to miss.

  1. Are hard seltzers paving the way for ‘soft seltzers’?

From White Claw to Mike’s, Drty to Bodega Bay, hard seltzers were big business this year. But, could the success of alcoholic sparkling water provide a fillip to the sparkling water category itself?

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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