Analysis

What does the term 'natural' actually mean to consumers? - Research in Focus

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

Is craft spirits approaching a reset moment?

How beer faces the growth challenges of tomorrow

MORE

'Natural' might be the most popular claim included across new product launches in soft drinks. In fact, last month at the CAGNY investor conference in Florida, The Coca-Cola Co cited 'natural' as one of its six key consumer preferences and trends - along with portion control, sugar reduction and other tactics - to achieve renewed growth across its portfolio.


Related Content

What does the future hold for the global gin category? - Research in Focus

What does the future hold for the global gin category? - Research in Focus...

Can 'natural wine' ride the Millennial wave? - Comment

Can 'natural wine' ride the Millennial wave? - Comment...

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends...

How is the future shaping up for Cognac and Brandy? - Research in Focus

How is the future shaping up for Cognac and Brandy? - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?