'Natural' might be the most popular claim included across new product launches in soft drinks. In fact, last month at the CAGNY investor conference in Florida, The Coca-Cola Co cited 'natural' as one of its six key consumer preferences and trends - along with portion control, sugar reduction and other tactics - to achieve renewed growth across its portfolio.
What does the term 'natural' actually mean to consumers? - Research in Focus
By Howard Telford, head of soft drinks at Euromonitor International | 23 March 2016
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