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January 10, 2022

What does the slowdown of 2021 mean for hard seltzer at home and abroad? – focus

By Rhodri Morgan

Last year, the hard seltzer wunderkind had its confidence rocked by two of its leaders in the US. No sooner had The Boston Beer Co, owner of the Truly brand, withdrawn its full-year guidance on “continuing uncertainty” in the category than Constellation Brands took a sizable stock writedown. “The hard seltzer landscape has shifted considerably in…

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