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What do US wholesalers think of your spirits category? - Focus

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Morgan Stanley last week released a report based on a survey of US wholesalers that found increased confidence is the country's spirits market. The financial firm said the report, its first to directly survey wholesalers, is more forward-looking that traditional channel data and attempts to "identify key trends before they appear in Nielsen data and sell-side forecasts". The survey also quizzed wholesalers on future category performance. Here's a run-down of the key findings.


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