Analysis

What are the growth prospects like for international whisk(e)y? - Research in Focus

Most popular

What will be Ian Curle's Edrington legacy?

Should Pernod dump wine, bunk up with Brown-Forman

Interview, Pernod Ricard CEO Alex Ricard - Part I

Why Brown-Forman will be one of spirits' winners

MORE

The robust growth of the huge international whisk(e)y category is set to continue in the coming years, driven by generational shifts, helpful cultural associations and the dominant (in volume terms) Indian whisky category. But, after hitting 307m cases in volume sales in 2016 and adding more than 46m cases over the past five years, growth will moderate slightly in the 2016-2021 period, reaching 350m-plus cases at a compound annual growth rate (CAGR) of +2.9%.


Related Content

Which international whiskies segments will challenge Scotch's dominance? - Research in Focus

Which international whiskies segments will challenge Scotch's dominance? - Research in Focus...

What does the future hold for the global gin category? - Research in Focus

What does the future hold for the global gin category? - Research in Focus...

How will Scotch whisky perform in the next five years? - Research in Focus

How will Scotch whisky perform in the next five years? - Research in Focus...

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?