Analysis

What are the growth prospects like for international whisk(e)y? - Research in Focus

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The robust growth of the huge international whisk(e)y category is set to continue in the coming years, driven by generational shifts, helpful cultural associations and the dominant (in volume terms) Indian whisky category. But, after hitting 307m cases in volume sales in 2016 and adding more than 46m cases over the past five years, growth will moderate slightly in the 2016-2021 period, reaching 350m-plus cases at a compound annual growth rate (CAGR) of +2.9%.


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