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Robert Plotkin, investigates the lure of the margarita in the US and how it can increase the success of your on-trade business. Ask your friends and associates what they drink socially and chances are the answer will be "beer, wine and margaritas." The margarita has quietly, steadily become an international phenomenon, and according to the readers of Gourmet magazine, it is the now most popular cocktail in the United States.


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