Last month, Gruppo Campari used the 260th anniversary of Cinzano to mark the start of a new era for the vermouth and sparkling wine brand. Lucy Britner was in Turin with the MD of the company's Italian Icons unit, Andrea Neri, and global director of sparkling wine & vermouth Biancamaria Sansone to get the low-down on the next steps for Cinzano.
"We have started this journey of reshaping, redeveloping and relaunching Cinzano" - Gruppo Campari - Analysis
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