Water fight - US water market worthy prize as battle for market share escalates

By Chris Brook-Carter | 18 December 2000

Packaged water is set to become the second largest category in the US soft drinks industry. And, such a fragmented market still offers a huge opportunity for international branding with traditional water and cola companies fighting for share.

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Packaged water is set to become the second largest category in the US soft drinks industry. And, such a fragmented market still offers a huge opportunity for international branding with traditional water and cola companies fighting for share.

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