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January 15, 2021

Want more press coverage? Make ’em laugh, even if you’re sad – analysis

Company conference calls can be dry affairs at the best of times, but especially if the forecast isn't looking too good. If you're talking publicly with the aim of garnering some column inches, though, injecting some humour into your schtick can go a long way.

By Giacomo Lee

Company conference calls can be dry affairs at the best of times, but especially if the forecast isn’t looking too good. If you’re talking publicly with the aim of garnering some column inches, though, injecting some humour into your schtick can go a long way.

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