Vladivar tunes into music scene in bands promo

By David Robertson | 8 September 2006

In a bid to raise its profile with younger urban drinkers, the UK vodka brand Vladivar is looking to assist bands as they seek to make their way in the music business. David Robertson and Ben Cooper report on a marketing initiative which breaks new ground in the already vibrant area of tailored on-premise promotion.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

In a bid to raise its profile with younger urban drinkers, the UK vodka brand Vladivar is looking to assist bands as they seek to make their way in the music business. David Robertson and Ben Cooper report on a marketing initiative which breaks new ground in the already vibrant area of tailored on-premise promotion.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK/CANADA: Halewood strikes UK deal for Lamb's
Halewood International has secured the UK distribution rights to Lamb's Navy Rum.

US: Brown-Forman chairman to retire
Wine and spirits group Brown-Forman has unveiled its new board line-up.

US: Constellation warns of challenges ahead
Constellation Brands has warned of "challenges" ahead in fiscal 2008 due to fierce price competition in the UK wine market, the wine glut in Australia and the decision to cut its wine inventories in the US.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page