Analysis

Analysis – UK: Value-for-money soft drinks defy the downturn

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Despite the difficulties presented by the recession, the UK soft drinks market has shown encouraging signs of growth. Britvic's 2010 Soft Drinks Report stated that industry sales rose 2% in 2009 to GBP8.5bn (US$12.74bn), fuelled mainly by a strong performance in the on-trade.


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