Analysis

UK prepares for tighter controls on advertising to children

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The clamour in the UK for more controls on the advertising of food and drink to children has grown steadily louder as the problem of childhood obesity has escalated. Rosemary Duff, director of SMRC Childwise, a market researcher and strategic consultancy specialising in children, examines the regulatory options for TV advertising currently being considered by UK media regulator Ofcom.


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