Analysis

Tough conditions present Diageo with sternest test

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As Irish whiskey comes of age, so do its problems

Interview - Mark Sandys, Diageo's head of beer

M&A database - April 2018

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Described as 'sluggish' and 'lacklustre', Monday's trading statement from Diageo left the market flat, prompting fears the industry giant would be unable to sustain its own high standards. Chris Brook-Carter looks at the challenge facing the company as it tries to persuade otherwise.


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