Analysis

Euro 2000 : Three Pints Down a Shirt

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Danish brewer Carlsberg is dreaming of England glory as the official sponsor of this year's Euro 2000 football championships. Chris Brook-Carter teamed up with the brewer and some selected hacks for an afternoon of penalties and pints. As a motley crew of trade press strapped on football boots (many of which hadn't seen the light of day since England last won a penalty shoot out) to be put through their paces by Peter Shilton and Phil Neale at Fulham football ground, Carlsberg, the Danish brewer, officially launched its sponsorship of Euro 2000, last Friday.


Related Content

A sports advertising ban in Europe? Who cares? - Comment

A sports advertising ban in Europe? Who cares? - Comment...

Carlsberg lining up a

Carlsberg lining up a "mixed bag" for 2018 - Analysis...

East Coast IPA

East Coast IPA "like a unicorn" - The Boston Beer Co's Jim Koch...

Can Heineken expect a Carlsberg squeeze in Cambodia? - results data

Can Heineken expect a Carlsberg squeeze in Cambodia? - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?