Analysis

Bottled water in Europe: There is something in the water

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Mineral water is facing some serious problems. Natural resources running dry, pollution and fierce competition has forced many bottled water companies to rethink their products and branding, shifting towards the safer manufactured water market. Sarah Diston reports. Europe still leads the world market in bottled water with a 35% global market share and with an estimated total value of just over $13 billion in 1999, and even though sales still rely heavily on temperature Evian Volvic saw sales exceed all previous records in the UK in May, even though the Met office recorded the wettest May in the UK since 1983 - with 115mm of rainfall.


Related Content

What does the future hold for bottled water? - Comment

What does the future hold for bottled water? - Comment ...

How can mineral water keep pace with its bottled water competition? - Comment

How can mineral water keep pace with its bottled water competition? - Comment...

Danone to drop Evian's babies in the US for next 'Live Young' campaign

Danone to drop Evian's babies in the US for next 'Live Young' campaign...

This week in soft drinks & bottled water, featuring UK sugar tax, Glaceau Smartwater Sparkling's march to Canada and big news for bottled water in US

This week in soft drinks & bottled water, featuring UK sugar tax, Glaceau Smartwater Sparkling's mar...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?