Analysis

Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

MORE

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.


Related Content

How is the future shaping up for Cognac and Brandy? - Research in Focus

How is the future shaping up for Cognac and Brandy? - Research in Focus...

Where can RTD and cider categories find future growth? - Research in Focus

Where can RTD and cider categories find future growth? - Research in Focus...

How kombucha can capture the hearts and minds of US consumers - Research in Focus

How kombucha can capture the hearts and minds of US consumers - Research in Focus...

Where will the future take Tequila & mezcal? - Research in Focus

Where will the future take Tequila & mezcal? - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?