Analysis

The vineXpo-Files

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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Following the raging success of "The London Diaries" - the gritty expose on life as an exhibitor at the London Wine Trade Fair - Musty decided a sequel was in order. She has thus charged a young merchant friend of hers to leave no stone unturned in his efforts to chronicle the real story behind Vinexpo. You may call it bone idle but she prefers to call it the vineXpo-files.


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