The Internet economy has transformed the way we all do business, and eFood is becoming hotter than ever, affecting the way food companies trade with businesses and consumers alike. The Internet provides a great opportunity for building one-to-one relationships with consumers, but also means more competition in the marketplace. There has been a surge of food and beverage corporations trading online - with enormous success. Consumers are busy, and if they can shop from the ease of their own home or office, rather than battle with everyone else's trolley around the supermarket, kids screaming down their ear - which do you think they'll choose? This is also becoming the trend for trading business to business, saving time and money is certainly something they can't afford to miss out on.