Analysis

The Role Of Guanxi In Wine Distribution In Shanghai

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

Many businessmen have long acknowledgedthat guanxi is indispensable part of Chinese business and can often determine the scale ofa business' performance in that market. Now as the Chinese market opportunities in thearea of wine are attracting foreign investment and a market presence of foreign winecompanies, this business characteristic of China needs to be understood and utilised. Thiscomprehension must also include an appreciation of the changing role for guanxi in bothsociety and business as Shanghai transforms itself from a planned to a market economy.


Related Content

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

China spirit - How Diageo reinflated the baijiu bubble - Part II

China spirit - How Diageo reinflated the baijiu bubble - Part II...

"Where is the next opportunity? It's in Asia. And, in Asia, the opportunity is China" - South Africa...

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vodka

Diageo CEO Ivan Menezes on the future of gin, the growth of no-alcohol and the plan to kick-start vo...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?