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The on-premise trends that are set to shape the future - Consumer Trends

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Last month, members of the global drinks industry gathered in Edinburgh for Tales of the Cocktail's Tales on Tour programme - five days of seminars and parties. Deputy editor Lucy Britner was there and grabbed some time with Tales founder Ann Tuennerman, Bacardi's global advocacy director Jacob Briars and the firm's malts ambassador Georgie Bell, as well as William Grant & Sons USA brand advocacy director Charlotte Voisey, to learn about the emerging trends hitting the on-premise channel.


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