Will the food and drinks industry and themedia ever be a perfect partnership? If not, why not? When did it all start togo wrong? Concern over food irradiation, a number offood-poisoning scares in the 1980s, the 'Eggwina Curry' episode and the'Listeria Hysteria' phenomenon were all triggers for the deterioratingrelationship. The national outcry over contaminated chicken flocks and a number ofmiscarriages attributed to the consumption of soft cheese turned the media spotlightfirmly on the food industry.