Analysis

Spotlight - Master Kong: The master of Chinese RTD tea

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18

MORE

The Master Kong brand has outperformed domestic and international competitors alike in the Chinese RTD tea category and is also diversifying into new beverage sectors, extending an already multi-faceted brand even further. Simon Maddrell of Euromonitor International takes a look at this successful brand story, and examines the challenges and opportunities Master Kong faces in China's developing beverage market.


Related Content

Can soft drinks producers catch the iced tea wave? - Comment

Can soft drinks producers catch the iced tea wave? - Comment...

How RTD coffee could be the next functional drink boom area - NPD trends

How RTD coffee could be the next functional drink boom area - NPD trends...

Is yours one of the drinks companies failing the water management challenge? - Sustainability Spotlight, Part I

Is yours one of the drinks companies failing the water management challenge? - Sustainability Spotli...

The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis

The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?