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The LVMH guide to entry-level luxury - Focus

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At the CAGE 2016 conference in London today, LVMH CFO Jean-Jacques Guiony spoke about how his company operates in the luxury goods category. Key to bringing in new consumers are entry-level products, about which Guiony said: "We basically rely on them." Here are the main points from his speech on entry-level products as well as on high-end items and the modern marketing methods needed to sell them.


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