Analysis

The LVMH guide to entry-level luxury - Focus

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

How beer faces the growth challenges of tomorrow

Is craft spirits approaching a reset moment?

MORE

At the CAGE 2016 conference in London today, LVMH CFO Jean-Jacques Guiony spoke about how his company operates in the luxury goods category. Key to bringing in new consumers are entry-level products, about which Guiony said: "We basically rely on them." Here are the main points from his speech on entry-level products as well as on high-end items and the modern marketing methods needed to sell them.


Related Content

Why spirits marketers should be proud of their luxury efforts - Comment

Why spirits marketers should be proud of their luxury efforts - Comment...

FREE TO READ - just-drinks' analysis of the year - The review of 2016

FREE TO READ - just-drinks' analysis of the year - The review of 2016...

Lagunitas - the US brewery that wants to infect Heineken - Focus

Lagunitas - the US brewery that wants to infect Heineken - Focus...

How to write a winning entry form for a drinks competition - Focus

How to write a winning entry form for a drinks competition - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?