Analysis

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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Could the days of the wine export manager really be numbered? Chris Losh looks at UK wine agency Bibendum's recent initiative which sees it effectively take over the European representation of three brands, and asks whether it represents the shape of things to come.


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