Analysis

The Losh Cause – Havana Clubs

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

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As Irish whiskey comes of age, so do its problems

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With the battle between Pernod Ricard and Bacardi over the name Havana Club entering a new phase following Bacardi's decision to launch its own rum of the same name in the US, Chris Losh asks whether Bacardi's move is a legitimate step by a wronged company or a cynical attempt to cash in on another brand's success.


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