The Jefford Column - Whitbread and Bass sell their souls but Belgians are best for British drinkers
So, the worst has happened. Two of Britain's big four brewers have just pulled out of brewing altogether. My "Whitbread - Tour of Destruction" T-shirt, which listed all the small British breweries Whitbread bought up and then closed down, is now a historical document. Draught Bass, one of the world's most famous ales and one of only two authentic Burton Pale Ales surviving from the glory days of Britain's greatest brewing town, is soon to be Belgian-owned. Providing the sale of Bass's brewing interests to Interbrew goes ahead, only two of Britain's top-selling twelve beer brands will actually be British. It's a rout.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Paddy Irish whiskey - The Facts
- A-B InBev and its SABMiller divestments - Focus
- SABMiller in Cent'l & E Europe - What is for sale?
- Is the wine industry confusing its consumers?
- Is single malt the Great White Hope for Scotch?
- Pernod Ricard to widen Our/Vodka sales reach
- Leonardo DiCaprio joins Runa drinks board
- Remy Cointreau names new Travel Retail exec
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Spirits Market in the US
- Carbonates in India