The Global New Product Database
This month's Mintel Global New Product Database highlights the latest trend towards consuming alcoholic shots, a trend which seems particularly prevalent in the UK.
The Metz 40 line (a full-strength version of the ready-mixed Metz schnapps drink) from Bacardi-Martini is being renamed as Metz Shot to make it extra clear how it should be consumed. Originally launched in the UK at the end of 2000, Metz Shots are aimed at 18- to 24-year-old men, and are intended to compete directly with tequila shooters.
Another FAB (flavoured alcoholic beverages) line, WKD from Beverage Brands is also entering the shot market in the UK with 40 Shot (40% vol), in a 700ml bottle. Again this product is aimed at men who prefer straight shots or mixers and is available in two varieties Iron Brew and Blue.
The UK is also the scene for Allied Domecq‘s Magma Cinnamon Schnapps Liqueur with 24% ABV. It is strikingly similar to Maxxium's After Shock cinnamon liqueur which was first tested in the UK at the end of 1996.
In South Korea, unusually, the Sapporo Draft beer (rather than a spirit) is being made available in a 450ml "shot" bottle. Sapporo beer is said to be Japan's oldest brand of beer and is marketed as being ideal for today's active lifestyles.
Finally, confectionery is also cashing in on the popularity of shots with the Swedish launch from Stockholms Konfektyrfabrik of jelly confectionery shot glasses. Basically, these are shot glasses made from edible jelly. They can be stored in the freezer for better shape and are available in two colours, red and green. They come in packs of two.
Shot drinks, though, are not the only area to innovate with fun. In an effort to brighten up its image, Sektkellerei has introduced in Austria a 750ml bottle of Hochriegl Sekt, complete with a sachet of powdered "dye" around the neck. The powder needs to be poured into a glass to give a cherry red, pineapple yellow, bewitching peach/gold, creative blueberry purple or intensive kiwi green colour.
Meanwhile the Piper Champagne brand is following in the footsteps of Pommery. It is now being made available in France in convenient single serve bottles with a straw for drinking. Pommery#;s offering was originally test marketed in Sydney back in the Spring of 2000.
Another interesting development is continuing blurring of the boundary between ice cream and soft drinks this month. Slowly, ice cream is being positioned as a refreshing sweet snack, and we are also seeing more inventive packaging to prevent messiness or the need for a spoon. Past examples highlighting these developments include the Solero Shots from Unilever, sorbet spheres to be consumed as a crunchy drink. And more recently we reported on the German launch from Schöller of Load-Iced Energy, soft orange flavoured ice in novel 100ml plastic tubes that can simply be squeezed into the mouth. Now Solero has come up with something else. New in Germany is Solero Smoover, soft fruit sorbet in a plastic pouch with a plastic screw lid, which again simply needs to be squeezed into the mouth.
Finally in this months report we see juices continuing to compete with carbonated drinks. In the UK, the Ocean Spray Cranberry Classic juice is being made available in 250ml cans.
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant....
Drinks producer and distributor Todhunter International has said that its controlling shareholder, CL Financial, is interested in acquiring some of the brands of Allied Domecq that may become availabl...
Pernod Ricard has had its rating raised....
Brown-Forman Beverages has replaced Bacardi as its spirits distributor in Canada....
Bacardi USA., Inc. has appointed Sex and the City actress Kim Cattrall as the celebrity spokeswoman for its new FAB, Island Breeze....
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
LVMH has said it is not looking to buy Mumm Champagne from Allied Domecq....
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Irish whiskey brands could fail without bulk
- Captain Morgan distillation trial queried by USVI
- Diageo Australia appoints commercial head
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015