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April 19, 2022

Digitalisation in beverages – Patent applications December 2021-February 2022 – data

By Data Journalism Team

The global beverage industry’s research and innovation in digitalisation has declined slightly in recent months, according to recently-released figures.

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Research from GlobalData last week showed that the number of digitalisation-related patent applications from beverage companies in the three months to the end of February stood at 11, a fall on the 16 applications made in the prior quarter, to the end of November. Compared to the year-prior period, however, the rate rose.

Figures for patent grants related to digitalisation, meanwhile, dipped to three from four, year-on-year.

The figures have been compiled by GlobalData, which tracks patent filings and grants from official offices around the world. Using textual analysis, as well as official patent classifications, these patents are grouped into key thematic areas, then linked to key companies across various industries.

Digitalisation, which is one of the key areas tracked by GlobalData, has been identified as a key disruptive force facing companies in the coming years.

The figures also provide an insight into the leading drinks companies in this area.

PepsiCo was the top digitalisation innovator in beverages in the quarter. The company filed 18 digitalisation-related patents in the period, up from the ten submitted by PepsiCo in the same period 12 months earlier.

The group was followed by Suntory Holdings with two digitalisation patent applications.

PepsiCo has ramped up its R&D in digitalisation in recent months, with a year-on-year list in related patent applications of 44.4%. The level represents the highest percentage growth of all beverage companies tracked by GlobalData.

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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