Analysis

Peru: The future's bright, the future's yellow

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What will be Pernod Ricard's priorities?

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Bar Nøne launch proves Coca-Cola is faster

What are Diageo's priorities for the years ahead?

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Peru has the greatest potential of all Latin America's markets for soft drinks growth, a point not lost on Coca-Cola or its local rivals. Owain Johnson investigates the local strategies that have kept the international giants at bay and the consolidation that may change that landscape for good.


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