Analysis

The European beer market - Focus

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Last week, Heineken delivered one of its What's Brewing seminars, a series of presentations by regional presidents for industry analysts. The latest covered Europe, and Heineken's head of the region, Stefan Orlowski, spoke about the importance of premium growth on the continenet as well as the contiued growth in low- and no-alcohol products. Here, just-drinks presents some of Orlowski's key findings on the European beer market.


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