Analysis

The Culture Of Wine Distribution In Shanghai, China

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

The size of China's population and it's potential market size, is of increasing interest to the international wine companies as the industry takes on a more global focus. However, this market also poses many problems. In the first place, many businessmen are concerned with how these potential consumers will react to a product which has a rich tradition in the west and is very different to their own fermented and distilled wine products. Further complications are the sheer size of the potential market, the cultural diversity of the population, the rapid economic changes, the inherent business culture and the disorganised nature of the distribution chains.


Related Content

Middle-class Millennials, working with Tencent and using Big Data – Pernod Ricard's operations in China - Focus

Middle-class Millennials, working with Tencent and using Big Data – Pernod Ricard's operations in Ch...

Why the threat of excess choice in beer is over-stated - Comment

Why the threat of excess choice in beer is over-stated - Comment...

"Where is the next opportunity? It's in Asia. And, in Asia, the opportunity is China" - South Africa...

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?