Under current leadership, The Coca-Cola Co has begun to view itself as a "total beverage company". This means entering new and emerging soft drinks categories outside of CSDs, such as the acquisition of Mexican sparkling water brand Topo Chico last year or this month's investment in Bodyarmor, for example.
The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis
By Howard Telford, head of soft drinks at Euromonitor International | 31 August 2018
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why spirits must rethink its future positioning
- Do consumers care about your cocktail competition?
- Cannabis versatility an attratction for Coca-Cola?
- Cannabis creeps towards the mainstream
- Could hop-flavoured water break new ground? - NPD
News
- Pernod Ricard to open Porn Star Martini house
- Global trade war comes to drinks next week
- Suntory ready to raise European Bourbon prices
- Maker's Mark poaches Heaven Hill master distiller
- Volatility unlikely to derail Diageo in fiscal-19
Market research
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Coffee in 2018: The New Era of Coffee Everywhere
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
