The Coca-Cola Co’s James Quincey has been talking about innovation since he took over as CEO from Muhtar Kent in 2017. This might not be unusual for the leader of an FMCG company. But, by making new products a central pillar of his quest to turn Coca-Cola into a “total beverage company”, with a trademark red flag in every corner of the soft drinks industry, Quincey has doubled down on his NPD ambitions.
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