Today, The Coca-Cola Co reported full-year and Q4 results, with sales in 2016 falling by 5%. Here, just-drinks takes a look at how each region has performed for the soft drinks giant in the 12 months to the end of December.

The Coca-Cola Co's Full-Year 2016 - Net Sales by Region

Source: Company results

  • Europe, Middle East & Africa - Volumes - Q4: +1%, FY: +1%. Reported sales - Q4: -4%, FY: -4%

Coca-Cola said volumes were up 1% for the year, including one point of growth from acquired brands, which were primarily water brands in Africa. Sparkling beverage volumes were flat for the year and still beverage volumes increased by 3%. There was a decline in the Central & Eastern Europe business unit because of volume drops in Russia.  

  • Latin America - Volumes - Q4: -4%, FY: -1%. Reported sales - Q4: -4%, FY: -6%

The company praised a solid performance in Mexico, where it grew volumes by mid single-digits. Overall in Latin America, Coca-Cola gained value share in total NARTD (non-alcoholic ready-to-drink) beverages, sparkling beverages and still beverages during Q4. For the full year, sparkling beverage volumes fell by 2% and still beverage volumes increased by 2%. There were high single-digit declines in Brazil and Latin Centre.

The Coca-Cola Co 2012-2016 - results data

  • North America - Volumes - Q4: +1%, FY: +1%. Reported sales - Q4: +8%, FY: +4%

Coca-Cola said it gained value share in total NARTD beverages for the 27th consecutive quarter.  For the full year, sparkling beverage volume growth was flat. Growth in Sprite, Fanta, and energy drinks was offset by a decline in Diet Coke, it said. Full-year still beverage volumes grew 3%, driven by growth in water (including double-digit growth in Smartwater). Volumes in the dairy category grew double digits and Vitaminwater grew mid single digits.

  • Asia Pacific - Volumes - Q4: flat, FY: +2%. Reported sales - Q4: +8%, FY: +1%

Sparkling beverage volumes growth was even in the full year as still beverage volumes jumped by 5%. There was a low single-digit volumes decline in Greater China & Korea.