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December 6, 2021updated 27 Jan 2022 4:10am

The beverage industry’s focus on big data – Who’s leading the way? – data

By Andrew Hillman

References to the term ‘big data’ in beverage company filings rose markedly in the second quarter of this year compared to the same period in 2020, according to recent research.

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The use of the term was up 46% year-on-year in the three months to the end of June. In total, the frequency of digitalisation appearances in the 12 months to the end of June jumped by 224% on the same 12-month period in 2015-2016, when GlobalData first began to track the key issues referred to in companies’ filings.

 

 

To assess whether big data is featuring more in the summaries and strategies of drinks manufacturing companies, two measures were calculated. Firstly, there's the percentage of companies that have referenced the term at least once in filings during the past 12 months - this was 71% compared to 29% in 2016. Secondly, GlobalData calculates the percentage of total analysed sentences that used the term.

Of the 20 biggest employers in the beverages industry, Tingyi Holding Corp referred to digitalisation the most between July 2020 and June 2021. GlobalData identified 15 big data-related sentences in the China-based group's filings, representing 0.4% of all sentences.

Coca-Cola HBC mentioned the term the second-most, in 0.3% of the sentences in its filings over the 12 months. Other top employers with high big data mentions included Diageo, Coca-Cola Europacific Partners and Nestle.

Across all drinks manufacturing companies the Q2 filing that features the strongest focus on big data came from Coca-Cola Europacific Partners. Of the document's 1,145 sentences, eight (0.7%) referenced the term.

GlobalData also categorises references to big data by a series of subthemes. Of these, the most commonly referred-to topic in the second quarter of this year was 'data analytics', which made up 93% of all big data subtheme mentions by beverage companies.

 

 

When drinks manufacturing companies publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. Big data is one of these topics - companies that invest in these areas are expected to be better equipped to survive unforeseen challenges.

This analysis provides an approximate indication of which companies are focusing on cybersecurity and how important the issue is considered within the beverages industry,. However, a company mentioning cybersecurity more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company's ventures into cybersecurity have been successes or failures.

Related Companies

Free Whitepaper
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What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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