Analysis

Taking the grape global

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What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Why consumers want more experiential marketing

Pernod Ricard Performance Trends 2014-2018 - data

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In the second look at the issues thrown up by last month's Wine evolution conference in London, Chris Brook-Carter discusses the industry's chances of creating a truly global wine brand. Should attempts be abandoned for a more localised approach?


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