Analysis

Stock Spirits FY performance by region - Focus

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Today, Stock Spirits reported sales and profits declines as the Polish market continued to hamper performance. Here, just-drinks takes a closer look at the company's performance by key region:

Stock Spirits continues to add flavour extensions to its Fernet brand

Stock Spirits continues to add flavour extensions to its Fernet brand

Poland

  • Market value share declined from 38.1% to 30.9%

The company reported a return to profit growth in H2 (versus H2 2014) following a poor H1. Full year EBITDA of EUR37.7m is EUR15.4m lower than 2014.

Stock remains the leader in the flavoured vodka category, while it is number two in the total vodka category (including flavoured vodka).

Czech Republic

  • Market value share increase of 2.1% to 35%

Stock Spirits reported top line growth in sales revenue, and EBITDA growth of around 13%. 

Its Fernet brand saw another year of strong growth, following the launch of new flavours and further "brand building investment", the company said. Stock has distributed Diageo's brands in Czech Republic since 2014, and said today that Captain Morgan and Johnnie Walker both grew volume and value share.

Italy & Other Markets

The company said that excise duty increases, which came into play on 1 January 2015, had been passed through to consumers in Italy. 

Stock reported strong EBITDA growth in its Other Markets and strong performance from the Beam Suntory brands in Croatia and Bosnia. 


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