Analysis

Spotlight - Majors look to profit from functional boom

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Oddbins owner considers sale - just-drinks thinks

MORE

The expanding functional soft drinks market will continue to offer opportunities for smaller companies but, writes Helen Lewis, the growth potential has attracted major drinks corporations who are expected to bring their marketing, sales and product development muscle to bear in this growth area.


Related Content

How RTD coffee could be the next functional drink boom area - NPD trends

How RTD coffee could be the next functional drink boom area - NPD trends...

Where to position cannabis-infused soft drinks for the greatest success - Comment

Where to position cannabis-infused soft drinks for the greatest success - Comment...

"Our mistake was we tried to be a functional beverage firm" - Interview, Kevin Klock, CEO of Talking...

Ashwagandha - The next functional drinks trend? - NPD Focus

Ashwagandha - The next functional drinks trend? - NPD Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?