Spotlight - How to win in the soft drinks promotion game

By Soft Drinks International | 27 June 2007

Prize draws and competitions are key elements in the promotional armoury of soft drinks brands. Jeremy Stern looks at some recent examples of successful promotions, and examines the risks and issues involved in running these types of initiatives.

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Prize draws and competitions are key elements in the promotional armoury of soft drinks brands. Jeremy Stern looks at some recent examples of successful promotions, and examines the risks and issues involved in running these types of initiatives.

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