Analysis

Spirits review 2008 - Pernod’s swoop for Absolut defines 2008 as Diageo has quiet year

Most popular

Six trends shaping cannabis beverages

How to win the marketing war in spirits

Heineken 0.0's march to global success - Analysis

Is cannabis a new exit strategy US craft beer?

MORE

Pernod Ricard's unexpected move for Absolut in March set the tone for a year in which Diageo eschewed any significant acquisitions in favour of joint deals with existing brand owners. Olly Wehring reviews the major events in the spirits arena during 2008.


Related Content

"The US is not all about Jameson and Absolut" for Pernod Ricard - Analysis...

The beer category in 2017 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

The beer category in 2017 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS...

The beer category in 2016 - just-drinks' Review of the Year, Part I

The beer category in 2016 - just-drinks' Review of the Year, Part I...

The wine category in 2018 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

The wine category in 2018 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?