Spotlight - Forging ahead: Spirits counterfeiting in China

By Dominique Patton | 18 December 2007

China's entry into the WTO has been a catalyst for further growth in imported spirits but the likes of Diageo and Pernod Ricard are not the only ones eyeing the growth potential. Counterfeiters are also seizing the opportunities presented by China's growing market for Western drinks brands. Dominique Patton reports on the problem and some of the solutions being implemented to tackle it.

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China's entry into the WTO has been a catalyst for further growth in imported spirits but the likes of Diageo and Pernod Ricard are not the only ones eyeing the growth potential. Counterfeiters are also seizing the opportunities presented by China's growing market for Western drinks brands. Dominique Patton reports on the problem and some of the solutions being implemented to tackle it.

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