Analysis

Soft focus on sex

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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The soft drinks industry is driven by new product development. What used to be called premium or adult soft drinks has evolved into all manner of niche categories with a specific consumer in mind. SDI reports on new products, marketing initiatives and ingredients which offer functional solutions for both men and women.


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