Analysis

NPD: Soft drinks get hard - Round-up

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Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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Soft drink sales may be slipping, but it seems that consumers have never really lost their taste for soft drink flavours. The surprising success of hard root beer is opening up a new vein of soft drink-inspired hard alcoholic beverage innovation that could be the biggest new opportunity in alcoholic drinks for quite some time.


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