Analysis

Smirnoff aims for Bacardi’s crown

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

What's coming up in spirits in 2019? - Predictions

MORE

In one of the most radical overhauls of a leading drinks brand in years, Diageo unveiled the new-look Smirnoff last week. Chris Brook-Carter reviews the design and asks why the company is tinkering with a recipe that has brought so much success?


Related Content

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus...

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Int...

Why Deposit Return Schemes are the ultimate option for soft drinks - Comment

Why Deposit Return Schemes are the ultimate option for soft drinks - Comment ...

What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis

What are the advantages of social media marketing and will it ever replace traditional media for dri...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?