Analysis

Skyy vodka makes US recovery for Gruppo Campari - just On Call

Most popular

Van Boxmeer leaves behind a more worldly Heineken

How drinks brands can take advantage of TikTok

Heineken’s footprint leaves big shoes to fill

Diageo in North America - Focus

Interview - Irish Distillers' Brendan Buckley

MORE

Skyy vodka has returned to growth in the US, according to the head of the brand's parent company, Gruppo Campari.

Campari hailed its Skyy vodka brand, which returned to growth in the US earlier this year

Campari hailed its Skyy vodka brand, which returned to growth in the US earlier this year

In full-year results for last year, released in March, the company said its overall US sales inched up by 0.9%, with the Skyy and Wild Turkey portfolios both suffering: The vodka and Bourbon brands were hit by "soft shipment performance" at the beginning of 2014.

However, in the first six months of this year, Skyy enjoyed organic sales growth of 4.6% in the US.

Speaking to analysts following the release of the company's H1 results today, Campari CEO Bob Kunze-Concewitz said the 4.6% figure "incorporates not only the launch of BarCraft but also the launch of two new Infusions".

BarCraft is a range of "cocktail-inspired" vodkas, which launched in April. Skyy Infusions Texas Grapefruit and Pacific Blueberry launched back in January.

Kunze-Concewitz said: "Skyy is performing quite nicely and the vodka market has also improved lately. Skyy core has been growing in line with the market, whereas we have been over-performing on the Infusions side as well as with BarCraft."

The CEO also said the brand was "reacting quite nicely to the premiumisation of the packaging as well as the new campaign".

Globally, the Skyy brand enjoyed a 4.8% lift in sales in the half-year. The company said ths was driven by the "positive results of core brand achieved in almost all key brand-market combinations."


Related Content

Skyy vodka's US woes could be worse - Gruppo Campari CEO

Skyy vodka's US woes could be worse - Gruppo Campari CEO ...

Campari Group CEO Bob Kunze-Concewitz on vodka's US problem, Forty Creek's upcoming expansion and cannabis hurdles

Campari Group CEO Bob Kunze-Concewitz on vodka's US problem, Forty Creek's upcoming expansion and ca...

Gruppo Campari CEO casts doubt on plastic straw ban - just-drinks exclusive

Gruppo Campari CEO casts doubt on plastic straw ban - just-drinks exclusive...

Gruppo Campari lines up US$62.2m Bisquit Dubouché et Cie Cognac buy

Gruppo Campari lines up US$62.2m Bisquit Dubouché et Cie Cognac buy...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?