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Skyy vodka has returned to growth in the US, according to the head of the brand's parent company, Gruppo Campari.

Campari hailed its Skyy vodka brand, which returned to growth in the US earlier this year

Campari hailed its Skyy vodka brand, which returned to growth in the US earlier this year

In full-year results for last year, released in March, the company said its overall US sales inched up by 0.9%, with the Skyy and Wild Turkey portfolios both suffering: The vodka and Bourbon brands were hit by "soft shipment performance" at the beginning of 2014.

However, in the first six months of this year, Skyy enjoyed organic sales growth of 4.6% in the US.

Speaking to analysts following the release of the company's H1 results today, Campari CEO Bob Kunze-Concewitz said the 4.6% figure "incorporates not only the launch of BarCraft but also the launch of two new Infusions".

BarCraft is a range of "cocktail-inspired" vodkas, which launched in April. Skyy Infusions Texas Grapefruit and Pacific Blueberry launched back in January.

Kunze-Concewitz said: "Skyy is performing quite nicely and the vodka market has also improved lately. Skyy core has been growing in line with the market, whereas we have been over-performing on the Infusions side as well as with BarCraft."

The CEO also said the brand was "reacting quite nicely to the premiumisation of the packaging as well as the new campaign".

Globally, the Skyy brand enjoyed a 4.8% lift in sales in the half-year. The company said ths was driven by the "positive results of core brand achieved in almost all key brand-market combinations."


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