Analysis

Serious sustainability, channel-blurring, new tech and hyper-personalisation - The future of soft drinks according to Britvic – Focus

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Britvic called 2018 an "unprecedented year" in terms of events that affected the soft drinks industry in the UK. From the sugar levy, cold weather and C02 shortages to World Cup hopes and a sweltering hot summer, there were certainly some highs and lows. With 2018 behind us, the soft drinks maker yesterday turned its attention to what lies ahead. Here, just-drinks highlights the key trends for the UK soft drinks market in 2019 and beyond.


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