Analysis

Round-Up - The ICAP Digest - February 2014

Most popular

Diageo/LVMH move for Pernod won't wash

How to win the marketing war in spirits

just-drinks speaks to Pernod CEO Alex Ricard

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

MORE

Once a month, the International Center for Alcohol Policies (ICAP), which covers alcohol policies worldwide, looks at what's going on in-market to promote a responsible role for alcohol in society.


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